Year
2023
6 weeks
Tools
Figma, Adobe Illustrator
Platform
Online SaaS
My rOLE
tEAM
UX Lead & Video Editor
3 other UX Designers
HR Department @SCAD

Overview

Instashot is a user-friendly mobile app and news aggregator designed to help you conveniently manage your health needs. With our app, people can easily schedule appointments for vaccinations and testing services, and securely save digital health data to the Instashot database.

The intuitive system lets people select their preferred publishers or websites to stay informed with the latest health articles. Whether they are looking to stay on top of the latest health trends or simply need to manage their healthcare appointments and records, Instashot is the perfect tool for them.

Challenge

While the number of cases has been decreasing, many people still struggle to find trustworthy and accurate information.

Furthermore, individuals have reported losing their vaccination cards or resorting to buying fake ones online.

This raises an important question:

how might we make it easier for people to find vaccination slots, schedule appointments with clinics, and access authorized COVID-19 information?

To address these issues, Instashot was born, a comprehensive vaccination system. The platform makes it simple for people to find vaccination slots, schedule appointments, and securely store their vaccination data. Additionally, its system provides the latest authorized information on COVID-19, helping people stay informed and safe during the pandemic.

My design discovery journey began with the user research phase, during which I aimed to identify the key focus areas and pain points of my target users. My primary demographic includes graduate and undergraduate students based in Los Angeles.

User Research

User Persona

Feature
Prioritization

After hearing the initial user interviews, here are some features I heard they would need to ease their vaccination experiences.

Conducted @Miro

User Flow

Based on what I have learned during the user research, I created user flows users would want to perform on the app. Some main design solutions that I ideate for the people: A news page that published by authorized publisher or organizations with CDC guidelines. Appointment service for vaccination and virus testing test. Profile featuring vaccine passport to save health data and record.

Redesigning

While developing this app, I completed Google's user experience certification courses, which introduced me to the concept of "inclusive design."

This idea inspired me to reconsider my initial approach, which targeted a younger demographic and excluded those who reject immunizations. Given the ongoing problem of anti-vaccination sentiment in the United States, we need to consider how we can promote herd immunity more effectively. But how to increase the herd immunity?

To build an app that's accessible to everyone and promote uptake, I've decided to incorporate a reward system that incentivizes anti-vaxxers. By doing so, we can encourage participation from a broader audience and promote a healthier community for all.

Sitemap

Final Prototype

PS: Since the site navigation bar's position is fixed, for web viewers I suggest to scroll the navbar above to the top edge of Figma's container so that it won't block the layer for you to interact.

User Testing

  • 3 out of 3 users recognize the vaccination and testing feature
  • 0 out of 3 users had difficulty understanding the vaccination code logging system
  • 3 out of 3 users enjoy the reward system
  • 3 out of 3 users find Instashot is easy to use

Next Step

  • Improve usability test and conducting a holistic A/B inclusive (equity-focused) testing.
  • For the next iteration for this program I would like to focus more on user testing and its methods.

Stakeholder Feedback

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Let's Connect

More Work

If you would like to learn more about my experience, feel free to shoot me a message on Linkedin or send an email to schedule a call.