Hi, I'm Anna. Nice to e-meet you here!

I am a product designer based in California, passionate about developing design strategy that is structured, collaborative, and efficient, with the aim of creating a captivating user experience and positive business growth.

My expertise in multiple disciplines enables me to translate research into practical designs and achievable results. As a UX evangelist, I am dedicated to delivering designs that have a positive impact on users. With my past experience in marketing, I am confidant to efficiently deliver projects by employing research, surveys, analysis, and testing to validate design decisions.

My General Design Process

・Aligning on project visions, design constraints, and objectives
・Exploring design opportunities
・Plan the project timeline

・Identify and prioritize problems
・Synthesize research insights
・Define success business metric and usability metric
・Define UX design principles

・Define narrative
・Wireframing, user testing, Low-Fi, user testing
・Diverge on ideation
・Test and Iterate

・Review project scope
・Ongoing check-ins with the product and development team
・Test and iterate

・Evaluate success metrics
・Gather user feedback
・On to the next iteration

My approach to the design process is shaped by my experiences with previous projects. Design process should not be a recipe for success in design and it shouldn't be just a process of validation and seeking fixed feedback. To me, I aim to grow as I design and derive it from what I've learned.

Other Fun Works

Christmas Hot Cocoa Zoom Event Graphic for the LinkedIn Post (click to access)

Besides working as a marketing specialist at Proofpoint back in 2021, I also contributed as a Graphic and UI Designer, creating internal banners, presentations, marketing materials, and websites for events.