an overview of the website
Year: 2021

4 weeks


Adobe Photoshop, Adobe Illustrator, Figma, Miro


Desktop / Webpage


Tooth Fairy is a dental platform that develops, hosts, and markets the dental industry, which allows for users to publish reviews about dental businesses, making an appointment with the nearest doctor that matches visitors' price range. Users are required to provide payment information from the second visit prior to booking.

At the heart of this product is the goal to ease the booking process in the dental industry, and create a re-imaged dental experience.


Identify any product design problem in the dental industry and provide a design solution that includes user sign up, search feature, and a booking appointment process to solve the problem.


The first step in the design discovery journey was to conduct a user research that focuses on young demographics patients who habitually go for a check-up at dentistry. This user research is able to find out what users want to focus on the most and what are their top pain points.

Things that people are concerned about... 

Privacy Sensitive

user research on privacy sensitive users

What people are using...

Online searching -Google/ Yelp

What people are looking for...

Safety and Reviews

User Persona

Sitemap and User Flows

Based on what I have learned during the user research, I created user flows from the main tasks users would want to perform on website. I prioritized the most common and most important use cases first in an effort to lay down the groundwork for the website design.

To combine all these needs from the users, creating a dental platform that integrate great dentistries together would help people to find their best match dentist smoothly.

Some main design solutions that I ideate for the users:

  • Search Bar that has a filter feature that includes location, treatments, price range and schedule dates
  • Scheduling and Booking features
  • Review feature

Wireframes and Prototyping

Research feedback from users was incorporated directly into the designs to improve on areas that users found confusing throughout the booking process.

Come check out the prototype through Figma !

User Testing

  • 3 out of 3 users recognize the platform features is for dental industry.
  • 0 out of 3 users had difficulty navigating the search results.
  • 3 out of 3 users find the booking process is much more convenient and useful.


 "The most convenient dental platform I have ever seen!" - John H.

Let's Connect

More Work

If you would like to learn more about my experience, feel free to shoot me a message on Linkedin or send an email to schedule a call.