Adobe Illustrator & Photoshop, Figma, Marketo, Excel, Google Analytics
There were unclassified raw data exported from Marketo needs to be categorized and analyzed. We conducted an analysis to help with what changes we need to make to update TraceLink’s Contact Us form and to improve our conversion rate.
We classified our data into 6 Categories :
HR Related/Job Seeker
Outcome: The values/data for Business Type are no longer relevant given TraceLink's expanded focus into other industries and capturing this data via a form would require a lengthy picklist, which would be a barrier to completion.
Most of TraceLink's videos on LinkedIn have a black shadow effect around the video frame.
To have a better visual aesthetic, I removed the black shadow and redesigned video layout. I created and edited the video via 剪映.
To improve better social performance on Linkedin, I suggested conducted an A/B testing.
A: previous organic LinkedIn campaign - 13 likes
B: remove the shadows around the video and redesign the subtitles layouts for the new campaign. - 30 likes
The new campaign resulted in 87.5% social engagement increase in organic post.